A friend recently approached me about helping him rebrand his company; Prima Oliva. The company makes and sells specialist olive oils to wholesalers, restaurants and pubs. The brief was quite open so there were plenty of avenues to research and explore first. After some research and developing a logo I came up with this.
The new design takes reference from traditional olive oil bottles and street sinage, combined with a clean style to give a modern and sophisticated approach. The colour palette was key to make the new branding relevant to the company as the light greens and yellows can be associated with the olives, olive trees and the oil.
This is a super quick mockup of some potential letter heads, business cards and compliments slips that will create a clean and consistent brand for the company.