A few months ago I got Graphic Design for Fashion by Jay Hess and Simon Pasztorek. I don't consider myself into fashion, but was interested in the freedom for experimentation allowed to these designers in order to produce something theatrical for fashion houses such as Preen and Kenzo.
The book is a beautiful example of branding, lookbooks and invitations in a range of styles and concepts. One of my favourite examples is an invitation by Roanne Adams for Bodkin. The Bodkin show was set at the Horticultural Society in New York and the invitation held a small plant in a paper tetrahedron which could be folded flat (pictured).
Examples of such clever design inspired me to come up with some exciting ideas to send to potential employers and internships to showcase my conceptual thinking. It has become essential to present yourself as a designer in a diverse and exciting way in order to stand out from the crowd. Hopefully I can achieve this by creating something fresh and exciting.
