Monday, October 22

Fashion Brief

I have been having a bit of a blog break recently as applying for jobs doesn't make for very interesting reading and I'm starting to bore myself talking and obsessing over applications, emails and CVs. Although I haven't been actively seeking employment for a really long time (about two months) it certainly can be demoralising when people don't call back and you need to come up with renewed enthusiasm.

With this in mind I was very pleasantly surprised to find an email in my inbox last week asking me to participate in a brief as part of the interview process for a well known clothing company that were known for their boots (which I now want a pair of) and their links to New England. The brief was to creative five t-shirt designs, two heritage themed and two illustrative "earth keeper" designs that related to the importance of the environment.

The brief sounded perfect as the heritage part of the brief was typography based and influenced by vintage signage, two things I really like and use in my own work. So I set to work researching, sketching and coming up with some designs that would reflect the nature of the company; something I could visualise on their t-shirts.

With this brief I tried to give the "client" what they wanted and reflected their company and then some designs that were a little more outside their comfort zone in the "earth keeper" illustrations as I was encouraged to be a bit more inventive. The deadline was this morning so I sent a PDF of the designs and explanations to the company last night, I think the designs I created were suitable and creative but wether I'll be invited to go further in the interview process? I'm not sure.

Anyway, here are a few pictures of the designs and works in progress.