For our final degree show in June the design committee, who are responsible for naming, funding and organising the show, have chosen to call it "Untitled". When I first heard this on monday I was pretty disappointed with the lack of imagination and thought that had gone into this choice. Students in third year, like myself, were invited to create an ident for the degree show, with the most popular design becoming the branding. With Chester being quite a small university it is vital our degree show branding attracts some attention and lets the public know about the great design being produced.
Despite the relatively generic name of "Untitled" it did allow a lot of freedom when designing an identity for the degree show. It was a great opportunity to create something, exciting, crazy and fun for our show that would make us stand out. With this in mind I chose to make something quirky and vibrant that illustrated "Untitled".