With this in mind, I complied a self promotional pack to send to a small, select group of companies I have come across via twitter, in design articles or through word of mouth. These companies produce work that is dynamic, innovative and highly creative; agencies I would dream of designing for.
The pack itself is based on a lemon concept; lemons are fresh, zesty and sharp. Similarly, these are the attributes of an enthusiastic and thoughtful designer, which I aim to portray through these self promotional items.
The design style used for this pack is inspired by old typefaces and vintage signage; something I admire and refer to in my personal work. I felt it was important that these letters and stickers convey my own taste and give a reflection of me as a designer. To finish, the letters were placed in a brown envelope to emulate a grocery bag and continue with the lemon theme, before finally being sealed with a sticker.
I hope to receive some positive and constructive feedback from my chosen agencies, I will to keep the blog updated with any news. Fingers crossed!